{"id":1120,"date":"2025-04-12T19:11:43","date_gmt":"2025-04-12T11:11:43","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=1120"},"modified":"2025-04-18T12:01:59","modified_gmt":"2025-04-18T04:01:59","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e9%95%bf%e5%b0%be%e8%af%8d%ef%bc%9f%e7%bd%91%e7%ab%99%e4%bc%98%e5%8c%96%e5%a6%82%e4%bd%95%e5%b8%83%e5%b1%80%e9%95%bf%e5%b0%be%e5%85%b3%e9%94%ae%e8%af%8d%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=1120","title":{"rendered":"\u4ec0\u4e48\u662f\u957f\u5c3e\u8bcd\uff1f\u7f51\u7ad9\u4f18\u5316\u5982\u4f55\u5e03\u5c40\u957f\u5c3e\u5173\u952e\u8bcd\uff1f"},"content":{"rendered":"

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\u4e00\u3001\u4ec0\u4e48\u662f\u957f\u5c3e\u8bcd\uff1f<\/h2>\n
\u957f\u5c3e\u8bcd<\/strong>\uff08Long-tail Keywords\uff09\u662f\u6307\u90a3\u4e9b\u641c\u7d22\u91cf\u8f83\u4f4e\u3001\u4f46\u66f4\u4e3a\u5177\u4f53\u7684\u5173\u952e\u8bcd\u77ed\u8bed\u3002\u4e0e\u70ed\u95e8\u5173\u952e\u8bcd\u76f8\u6bd4\uff0c\u957f\u5c3e\u8bcd\u901a\u5e38\u75313-5\u4e2a\u8bcd\u7ec4\u6210\uff0c\u641c\u7d22\u610f\u56fe\u66f4\u52a0\u660e\u786e\u3002\u4f8b\u5982\uff0c\u4e0e\u201c\u624b\u673a\u201d\u8fd9\u4e00\u70ed\u95e8\u5173\u952e\u8bcd\u76f8\u6bd4\uff0c\u201c2023\u5e74\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\u5b89\u5353\u624b\u673a\u201d\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u7684\u957f\u5c3e\u8bcd\u3002<\/p>\n
<\/p>\n
\u957f\u5c3e\u8bcd\u7684\u7279\u70b9\u5728\u4e8e\uff1a<\/p>\n
\n
\u641c\u7d22\u91cf\u8f83\u4f4e\uff0c\u4f46\u7ade\u4e89\u8f83\u5c0f<\/strong>\uff1a\u70ed\u95e8\u5173\u952e\u8bcd\u7684\u7ade\u4e89\u6fc0\u70c8\uff0c\u800c\u957f\u5c3e\u8bcd\u7531\u4e8e\u66f4\u5177\u4f53\uff0c\u7ade\u4e89\u76f8\u5bf9\u8f83\u5c0f\uff0c\u66f4\u5bb9\u6613\u83b7\u5f97\u6392\u540d\u3002<\/li>\n
\u8f6c\u5316\u7387\u8f83\u9ad8<\/strong>\uff1a\u641c\u7d22\u957f\u5c3e\u8bcd\u7684\u7528\u6237\u5f80\u5f80\u6709\u660e\u786e\u7684\u8d2d\u4e70\u6216\u4fe1\u606f\u9700\u6c42\uff0c\u56e0\u6b64\u8f6c\u5316\u7387\u901a\u5e38\u66f4\u9ad8\u3002<\/li>\n
\u8986\u76d6\u8303\u56f4\u5e7f<\/strong>\uff1a\u957f\u5c3e\u8bcd\u7684\u6570\u91cf\u5e9e\u5927\uff0c\u80fd\u591f\u4e3a\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u6f5c\u5728\u6d41\u91cf\u3002<\/li>\n<\/ol>\n
\u4e8c\u3001\u4e3a\u4ec0\u4e48\u957f\u5c3e\u8bcd\u5728SEO\u4e2d\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n
\n
\u964d\u4f4e\u7ade\u4e89\u96be\u5ea6<\/strong>
\n\u70ed\u95e8\u5173\u952e\u8bcd\u7684\u4f18\u5316\u96be\u5ea6\u5927\uff0c\u9700\u8981\u6295\u5165\u5927\u91cf\u8d44\u6e90\u548c\u65f6\u95f4\u3002\u800c\u957f\u5c3e\u8bcd\u7531\u4e8e\u7ade\u4e89\u8f83\u5c0f\uff0c\u7f51\u7ad9\u66f4\u5bb9\u6613\u5728\u77ed\u65f6\u95f4\u5185\u83b7\u5f97\u6392\u540d\uff0c\u5c24\u5176\u9002\u5408\u4e2d\u5c0f\u578b\u7f51\u7ad9\u6216\u65b0\u7ad9\u3002<\/li>\n
\u63d0\u5347\u7528\u6237\u4f53\u9a8c<\/strong>
\n\u957f\u5c3e\u8bcd\u4e0e\u7528\u6237\u7684\u641c\u7d22\u610f\u56fe\u9ad8\u5ea6\u5339\u914d\uff0c\u80fd\u591f\u4e3a\u8bbf\u95ee\u8005\u63d0\u4f9b\u66f4\u7cbe\u51c6\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u964d\u4f4e\u8df3\u51fa\u7387\u3002<\/li>\n
\u589e\u52a0\u6d41\u91cf\u6765\u6e90<\/strong>
\n\u867d\u7136\u5355\u4e2a\u957f\u5c3e\u8bcd\u7684\u641c\u7d22\u91cf\u8f83\u4f4e\uff0c\u4f46\u591a\u4e2a\u957f\u5c3e\u8bcd\u7684\u7d2f\u79ef\u6548\u5e94\u53ef\u4ee5\u4e3a\u7f51\u7ad9\u5e26\u6765\u53ef\u89c2\u7684\u6d41\u91cf\u3002<\/li>\n
\u63d0\u9ad8\u8f6c\u5316\u7387<\/strong>
\n\u957f\u5c3e\u8bcd\u7684\u7528\u6237\u901a\u5e38\u5904\u4e8e\u8d2d\u4e70\u51b3\u7b56\u7684\u540e\u671f\u9636\u6bb5\uff0c\u56e0\u6b64\u66f4\u5bb9\u6613\u8f6c\u5316\u4e3a\u5b9e\u9645\u5ba2\u6237\u6216\u7528\u6237\u3002<\/li>\n<\/ol>\n
\u4e09\u3001\u5982\u4f55\u5e03\u5c40\u957f\u5c3e\u5173\u952e\u8bcd\uff1f<\/h2>\n
\u5728\u7f51\u7ad9\u4f18\u5316\u4e2d\uff0c\u5408\u7406\u5e03\u5c40\u957f\u5c3e\u5173\u952e\u8bcd\u662f\u63d0\u5347\u6d41\u91cf\u548c\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002\u4ee5\u4e0b\u662f\u5177\u4f53\u7684\u5e03\u5c40\u7b56\u7565\uff1a<\/p>\n
1. \u957f\u5c3e\u5173\u952e\u8bcd\u6316\u6398<\/strong><\/h3>\n
\n
\u5de5\u5177\u8f85\u52a9<\/strong>\uff1a\u4f7f\u7528Google Keyword Planner\u3001Ahrefs\u3001SEMrush\u7b49\u5de5\u5177\uff0c\u6316\u6398\u4e0e\u7f51\u7ad9\u4e3b\u9898\u76f8\u5173\u7684\u957f\u5c3e\u8bcd\u3002<\/li>\n
\u7528\u6237\u884c\u4e3a\u5206\u6790<\/strong>\uff1a\u901a\u8fc7\u5206\u6790\u7528\u6237\u7684\u641c\u7d22\u4e60\u60ef\u3001\u63d0\u95ee\u65b9\u5f0f\u548c\u8bc4\u8bba\uff0c\u53d1\u73b0\u6f5c\u5728\u7684\u957f\u5c3e\u8bcd\u3002<\/li>\n
\u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/strong>\uff1a\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\uff0c\u67e5\u770b\u4ed6\u4eec\u4f7f\u7528\u4e86\u54ea\u4e9b\u957f\u5c3e\u8bcd\uff0c\u5e76\u4ece\u4e2d\u83b7\u53d6\u7075\u611f\u3002<\/li>\n<\/ul>\n
2. \u5185\u5bb9\u4f18\u5316<\/strong><\/h3>\n
\n
\u81ea\u7136\u878d\u5165\u5173\u952e\u8bcd<\/strong>\uff1a\u5c06\u957f\u5c3e\u8bcd\u81ea\u7136\u5730\u878d\u5165\u5230\u6807\u9898\u3001\u6b63\u6587\u3001\u56fe\u7247Alt\u6807\u7b7e\u3001Meta\u63cf\u8ff0\u7b49\u4f4d\u7f6e\uff0c\u907f\u514d\u5173\u952e\u8bcd\u5806\u780c\u3002<\/li>\n
\u5185\u5bb9\u76f8\u5173\u6027<\/strong>\uff1a\u786e\u4fdd\u5185\u5bb9\u4e0e\u957f\u5c3e\u8bcd\u7684\u641c\u7d22\u610f\u56fe\u9ad8\u5ea6\u5339\u914d\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002<\/li>\n
\u5185\u5bb9\u591a\u6837\u6027<\/strong>\uff1a\u901a\u8fc7\u535a\u5ba2\u3001\u95ee\u7b54\u3001\u4ea7\u54c1\u63cf\u8ff0\u7b49\u591a\u79cd\u5f62\u5f0f\u8986\u76d6\u4e0d\u540c\u7684\u957f\u5c3e\u8bcd\u3002<\/li>\n<\/ul>\n
3. \u9875\u9762\u7ed3\u6784\u4f18\u5316<\/strong><\/h3>\n
\n
\u521b\u5efa\u4e13\u9898\u9875\u9762<\/strong>\uff1a\u9488\u5bf9\u7279\u5b9a\u957f\u5c3e\u8bcd\u521b\u5efa\u4e13\u95e8\u7684\u9875\u9762\uff0c\u4f8b\u5982\u201c2023\u5e74\u6700\u4f73\u8dd1\u6b65\u978b\u63a8\u8350\u201d\u3002<\/li>\n
\u5185\u94fe\u5efa\u8bbe<\/strong>\uff1a\u901a\u8fc7\u5185\u90e8\u94fe\u63a5\u5c06\u76f8\u5173\u9875\u9762\u4e32\u8054\u8d77\u6765\uff0c\u63d0\u5347\u9875\u9762\u7684\u6743\u91cd\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n
\u4f18\u5316URL\u7ed3\u6784<\/strong>\uff1a\u5728URL\u4e2d\u5305\u542b\u957f\u5c3e\u8bcd\uff0c\u4f8b\u5982\u201cwww.example.com\/best-running-shoes-2023\u201d\u3002<\/li>\n<\/ul>\n
4. \u6301\u7eed\u66f4\u65b0\u4e0e\u6269\u5c55<\/strong><\/h3>\n
\n
\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9<\/strong>\uff1a\u6839\u636e\u884c\u4e1a\u52a8\u6001\u548c\u7528\u6237\u9700\u6c42\uff0c\u5b9a\u671f\u66f4\u65b0\u76f8\u5173\u5185\u5bb9\uff0c\u4fdd\u6301\u9875\u9762\u7684\u6d3b\u8dc3\u5ea6\u3002<\/li>\n
\u6269\u5c55\u957f\u5c3e\u8bcd\u5e93<\/strong>\uff1a\u968f\u7740\u7f51\u7ad9\u7684\u53d1\u5c55\uff0c\u4e0d\u65ad\u6316\u6398\u65b0\u7684\u957f\u5c3e\u8bcd\uff0c\u6269\u5927\u8986\u76d6\u8303\u56f4\u3002<\/li>\n<\/ul>\n
\u56db\u3001\u957f\u5c3e\u8bcd\u5e03\u5c40\u7684\u6ce8\u610f\u4e8b\u9879<\/h2>\n
\n
\u907f\u514d\u5173\u952e\u8bcd\u5806\u780c<\/strong>
\n\u5728\u5e03\u5c40\u957f\u5c3e\u8bcd\u65f6\uff0c\u52a1\u5fc5\u786e\u4fdd\u5173\u952e\u8bcd\u7684\u81ea\u7136\u878d\u5165\uff0c\u907f\u514d\u8fc7\u5ea6\u5806\u780c\uff0c\u5426\u5219\u53ef\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u5224\u5b9a\u4e3a\u4f5c\u5f0a\u884c\u4e3a\u3002<\/li>\n
\u6ce8\u91cd\u7528\u6237\u4f53\u9a8c<\/strong>
\n\u957f\u5c3e\u8bcd\u7684\u5e03\u5c40\u5e94\u4ee5\u7528\u6237\u9700\u6c42\u4e3a\u6838\u5fc3\uff0c\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u4e3a\u4e86\u6392\u540d\u3002<\/li>\n
\u6570\u636e\u5206\u6790\u4e0e\u8c03\u6574<\/strong>
\n\u5b9a\u671f\u5206\u6790\u957f\u5c3e\u8bcd\u7684\u8868\u73b0\uff0c\u6839\u636e\u6570\u636e\u7ed3\u679c\u8c03\u6574\u4f18\u5316\u7b56\u7565\uff0c\u4f8b\u5982\u66ff\u6362\u6548\u679c\u4e0d\u4f73\u7684\u5173\u952e\u8bcd\u6216\u4f18\u5316\u9875\u9762\u5185\u5bb9\u3002<\/li>\n<\/ol>\n
\u4e94\u3001\u957f\u5c3e\u8bcd\u5e03\u5c40\u7684\u6210\u529f\u6848\u4f8b<\/h2>\n
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