{"id":1124,"date":"2025-04-13T14:09:50","date_gmt":"2025-04-13T06:09:50","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=1124"},"modified":"2025-04-18T12:03:33","modified_gmt":"2025-04-18T04:03:33","slug":"%e5%a6%82%e4%bd%95%e9%ab%98%e6%95%88%e7%ae%a1%e7%90%86%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%ba%97%e9%93%ba%ef%bc%9a%e8%bf%90%e8%90%a5%e7%ad%96%e7%95%a5%e5%85%a8%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=1124","title":{"rendered":"\u5982\u4f55\u9ad8\u6548\u7ba1\u7406\u5c0f\u7ea2\u4e66\u5e97\u94fa\uff1a\u8fd0\u8425\u7b56\u7565\u5168\u89e3\u6790"},"content":{"rendered":"

\u5c0f\u7ea2\u4e66\u5e97\u94fa\u9ad8\u6548\u8fd0\u8425\u6307\u5357\uff1a7\u5927\u5b9e\u6218\u7b56\u7565\u63d0\u5347\u8f6c\u5316\u7387<\/h1>\n

\u524d\u8a00<\/strong>
\n\u5728\u5c0f\u7ea2\u4e66\u8fd9\u4e2a\u6708\u6d3b\u8d852\u4ebf\u7684\u793e\u4ea4\u7535\u5546\u5e73\u53f0\u4e0a\uff0c\u5f00\u5e97\u94fa\u6613\uff0c\u8fd0\u8425\u96be\u3002\u6bcf\u5929\u6709\u8d85\u8fc73000\u4e07\u7bc7\u7b14\u8bb0\u4ea7\u751f\uff0c\u5982\u4f55\u8ba9\u4f60\u7684\u5e97\u94fa\u5728\u6d41\u91cf\u4e89\u593a\u6218\u4e2d\u8131\u9896\u800c\u51fa\uff1f\u4ece\u65b0\u624b\u5356\u5bb6\u5230\u5934\u90e8\u54c1\u724c\uff0c\u5dee\u8ddd\u5f80\u5f80\u4e0d\u5728\u4e8e\u4ea7\u54c1\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u662f\u5426\u638c\u63e1\u7cbe\u7ec6\u5316\u8fd0\u8425\u6cd5\u5219<\/em>\u3002\u672c\u6587\u5c06\u4ece\u7528\u6237\u6d1e\u5bdf\u3001\u5185\u5bb9\u7206\u7834\u3001\u6570\u636e\u9a71\u52a8<\/strong>\u4e09\u5927\u7ef4\u5ea6\uff0c\u7cfb\u7edf\u6027\u62c6\u89e3\u9ad8\u6548\u7ba1\u7406\u5e97\u94fa\u7684\u6838\u5fc3\u65b9\u6cd5\u8bba\uff0c\u52a9\u4f60\u5b9e\u73b0\u4ece\u6d41\u91cf\u5230\u9500\u91cf\u7684\u8d28\u53d8\u3002<\/p>\n

\n

\u4e00\u3001\u7cbe\u51c6\u5b9a\u4f4d\uff1a\u6784\u5efa\u7528\u6237\u753b\u50cf\u76843\u4e2a\u9ec4\u91d1\u5750\u6807<\/h2>\n

1. \u6570\u636e\u5316\u62c6\u89e3\u7528\u6237\u9700\u6c42<\/strong>
\n\u901a\u8fc7\u5c0f\u7ea2\u4e66*\u300c\u6570\u636e\u4e2d\u5fc3\u300d-\u300c\u7c89\u4e1d\u5206\u6790\u300d*\u529f\u80fd\uff0c\u6293\u53d6\u7528\u6237\u6027\u522b\u3001\u5730\u57df\u3001\u6d3b\u8dc3\u65f6\u6bb5\u7b49\u57fa\u7840\u6570\u636e\u3002\u8fdb\u9636\u65b9\u6cd5\u662f\u901a\u8fc7\u8bc4\u8bba\u5173\u952e\u8bcd\u4e91\uff08\u5982\u201c\u663e\u7626\u201d\u201c\u5e73\u4ef7\u201d\uff09\u6316\u6398\u6df1\u5c42\u9700\u6c42\u3002\u67d0\u7f8e\u5986\u54c1\u724c\u901a\u8fc7\u5206\u6790\u53d1\u73b0\uff0c28%\u7684\u5ba2\u6237\u5173\u6ce8\u201c\u654f\u611f\u808c\u9002\u7528\u201d\uff0c\u968f\u5373\u8c03\u6574\u4ea7\u54c1\u8be6\u60c5\u9875\u5e03\u5c40\uff0c\u8f6c\u5316\u7387\u63d0\u534719%\u3002<\/p>\n

2. \u573a\u666f\u5316\u6d88\u8d39\u884c\u4e3a\u5efa\u6a21<\/strong>
\n\u533a\u5206\u300c\u79cd\u8349\u578b\u7528\u6237\u300d<\/em>\uff08\u6d4f\u89c8\u65f6\u957f\uff1e3\u5206\u949f\uff09\u548c\u300c\u51b3\u7b56\u578b\u7528\u6237\u300d<\/em>\uff08\u76f4\u63a5\u641c\u7d22\u4ea7\u54c1\u540d\uff09\u3002\u524d\u8005\u9700\u8981KOL\u6d4b\u8bc4+\u573a\u666f\u5316\u5185\u5bb9\uff0c\u540e\u8005\u9700\u5f3a\u5316\u4ef7\u683c\u5bf9\u6bd4\u3001\u552e\u540e\u4fdd\u969c\u7b49\u5356\u70b9\u3002\u4f8b\u5982\u5bb6\u5c45\u7c7b\u76ee\u5728\u5468\u672b\u63a8\u51fa\u201c3\u5206\u949f\u6539\u9020\u51fa\u79df\u5c4b\u201d\u6559\u7a0b\uff0c\u70b9\u51fb\u7387\u8f83\u5e73\u65e5\u9ad842%\u3002<\/p>\n

3. \u7ade\u54c1\u7528\u6237\u4ea4\u53c9\u5206\u6790<\/strong>
\n\u5229\u7528*\u5343\u74dc\u6570\u636e*\u7b49\u5de5\u5177\uff0c\u76d1\u6d4b\u7ade\u54c1\u5e97\u94fa\u7c89\u4e1d\u4e92\u52a8\u6570\u636e\u3002\u91cd\u70b9\u5173\u6ce8\u201c\u6d41\u5931\u7528\u6237\u201d\u7684\u5dee\u8bc4\u5173\u952e\u8bcd\uff0c\u53cd\u5411\u4f18\u5316\u81ea\u8eab\u670d\u52a1\u3002\u67d0\u96f6\u98df\u54c1\u724c\u53d1\u73b0\u7ade\u54c1\u5ba2\u6237\u62b1\u6028\u201c\u5305\u88c5\u6f0f\u6c14\u201d\u540e\uff0c\u5728\u8be6\u60c5\u9875\u65b0\u589e\u9632\u9707\u5305\u88c5\u89c6\u9891\uff0c\u9000\u8d27\u7387\u4e0b\u964d33%\u3002<\/p>\n

\n

\u4e8c\u3001\u5185\u5bb9\u7206\u7834\uff1a\u6253\u9020\u7206\u6b3e\u7b14\u8bb0\u76844\u5c42\u6f0f\u6597\u6a21\u578b<\/h2>\n

1. \u9009\u9898\u7b56\u5212\u7684721\u6cd5\u5219<\/strong>
\n70%\u5185\u5bb9\u56f4\u7ed5\u6838\u5fc3\u75db\u70b9<\/em>\uff08\u5982\u201c\u6cb9\u76ae\u5982\u4f55\u9009\u7c89\u5e95\u6db2\u201d\uff09\uff0c20%\u8e6d\u70ed\u70b9\u8bdd\u9898\uff08\u5982\u8282\u65e5\u8425\u9500\uff09\uff0c10%\u505a\u54c1\u724c\u6545\u4e8b\u3002\u67d0\u6bcd\u5a74\u54c1\u724c\u901a\u8fc7\u201c\u804c\u573a\u5988\u5988\u80cc\u5976\u653b\u7565\u201d\u7cfb\u5217\u7b14\u8bb0\uff0c\u5355\u7bc7\u6da8\u7c891.2\u4e07\u3002<\/p>\n

<\/p>\n

2. \u89c6\u89c9\u5448\u73b0\u76843\u79d2\u5b9a\u5f8b<\/strong>
\n\u9996\u56fe\u9700\u57283\u79d2\u5185\u4f20\u9012\u5173\u952e\u4fe1\u606f\uff1a\u2460\u4f7f\u7528\u5bf9\u6bd4\u56fe<\/em>\uff08\u62a4\u80a4\u524d\u540e\u6548\u679c\uff09\uff1b\u2461\u6dfb\u52a0\u52a8\u6001\u6807\u7b7e<\/em>\uff08\u201c\u9650\u65f65\u6298\u201d\uff09\uff1b\u2462\u4eba\u7269\u8868\u60c5\u9700\u5177\u611f\u67d3\u529b\u3002\u6d4b\u8bd5\u663e\u793a\uff0c\u5e26\u201cBEFORE\/AFTER\u201d\u6807\u7b7e\u7684\u5c01\u9762\uff0c\u70b9\u51fb\u7387\u9ad858%\u3002<\/p>\n

3. \u6587\u6848\u7ed3\u6784\u7684AIDA\u6a21\u578b<\/strong><\/p>\n

    \n
  • Attention<\/strong>\uff1a\u7528\u7591\u95ee\u53e5\u5f00\u5934\uff08\u201c\u4f60\u771f\u7684\u4f1a\u6d17\u5934\u5417\uff1f\u201d\uff09<\/li>\n
  • Interest<\/strong>\uff1a\u6570\u636e\u4f50\u8bc1\uff08\u201c93%\u7684\u4eba\u5b58\u5728\u6d17\u53d1\u8bef\u533a\u201d\uff09<\/li>\n
  • Desire<\/strong>\uff1a\u573a\u666f\u5316\u89e3\u51b3\u65b9\u6848\uff08\u201c3\u6b65\u6253\u9020\u84ec\u677e\u9ad8\u9885\u9876\u201d\uff09<\/li>\n
  • Action<\/strong>\uff1a\u9650\u65f6\u884c\u52a8\u6307\u4ee4\uff08\u201c\u70b9\u51fb\u6a71\u7a97\u988610\u5143\u5238\u201d\uff09<\/li>\n<\/ul>\n

    4. \u6d41\u91cf\u52a9\u63a8\u7684\u51b7\u542f\u52a8\u7b56\u7565<\/strong>
    \n\u53d1\u5e03\u540e1\u5c0f\u65f6\u5185\uff0c\u901a\u8fc7*\u85af\u6761\u63a8\u5e7f*\u5b9a\u5411\u6295\u9012\u7ed9\u7cbe\u51c6\u4eba\u7fa4\uff0c\u540c\u65f6\u7528\u201c\u5c0f\u53f7\u77e9\u9635\u201d\u5728\u8bc4\u8bba\u533a\u94fa\u57ab\u771f\u5b9e\u95ee\u7b54\u3002\u67d0\u670d\u9970\u5e97\u94fa\u901a\u8fc7\u7ec4\u5408\u6295\u653e\u201c\u641c\u7d22\u5e7f\u544a+\u4fe1\u606f\u6d41\u5e7f\u544a\u201d\uff0cROI\u63d0\u5347\u81f31:5.8\u3002<\/p>\n

    \n

    \u4e09\u3001\u6570\u636e\u9a71\u52a8\uff1a\u4f18\u5316\u5e97\u94faROI\u76843\u4e2a\u5173\u952e\u6307\u6807<\/h2>\n

    1. \u6d41\u91cf\u4ef7\u503c\u516c\u5f0f<\/strong>
    \nUV\u4ef7\u503c=\u9500\u552e\u989d\/\u8bbf\u5ba2\u6570<\/em>\uff0c\u9700\u6301\u7eed\u4f18\u5316\uff1a<\/p>\n

      \n
    • \u5f53UV\uff1c1.5\u65f6\uff1a\u4f18\u5316\u4e3b\u56fe\u3001\u4ef7\u683c\u951a\u70b9<\/li>\n
    • \u5f53UV\uff1e2.0\u65f6\uff1a\u589e\u52a0SKU\u6570\u91cf\u3001\u8bbe\u7f6e\u6ee1\u51cf\u6d3b\u52a8
      \n\u67d0\u4e2a\u62a4\u54c1\u724c\u901a\u8fc7\u8bbe\u7f6e\u201c\u4e70\u4e8c\u9001\u66ff\u6362\u88c5\u201d\uff0cUV\u4ef7\u503c\u4ece1.2\u63d0\u5347\u81f32.3\u3002<\/li>\n<\/ul>\n

      2. \u8f6c\u5316\u7387\u62c6\u89e3\u6f0f\u6597<\/strong>
      \n\u4ece\u201c\u66dd\u5149\u2192\u70b9\u51fb\u2192\u52a0\u8d2d\u2192\u652f\u4ed8\u201d\u9010\u5c42\u5206\u6790\uff1a<\/p>\n

        \n
      • \u70b9\u51fb\u7387\u4f4e<\/strong>\uff1a\u6d4b\u8bd5\u4e0d\u540c\u5c01\u9762\u56fe\uff08\u5efa\u8bae\u51c6\u59073\u7248AB\u6d4b\u8bd5\uff09<\/li>\n
      • \u52a0\u8d2d\u672a\u652f\u4ed8<\/strong>\uff1a\u8bbe\u7f6e\u201c\u5e93\u5b58\u4ec5\u5269XX\u4ef6\u201d\u63d0\u793a+\u4f18\u60e0\u5238\u5f39\u7a97<\/li>\n<\/ul>\n

        3. \u590d\u8d2d\u7387\u63d0\u5347\u5f15\u64ce<\/strong><\/p>\n

          \n
        • \u5efa\u7acb\u4f1a\u5458\u4f53\u7cfb<\/em>\uff08\u6d88\u8d39\u6ee1199\u5347\u7ea7VIP\uff09<\/li>\n
        • \u63a8\u9001\u4e2a\u6027\u5316\u63a8\u8350<\/em>\uff08\u6839\u636e\u6d4f\u89c8\u8bb0\u5f55\u53d1\u9001\u4e13\u5c5e\u4f18\u60e0\uff09<\/li>\n
        • \u8bbe\u8ba1\u793e\u4ea4\u88c2\u53d8<\/em>\uff08\u201c\u9080\u8bf73\u4f4d\u597d\u53cb\u5f97\u6ee1100-30\u5238\u201d\uff09<\/li>\n<\/ul>\n
          \n

          \u56db\u3001\u9ad8\u6548\u534f\u4f5c\uff1a5\u6b3e\u5fc5\u5907\u5de5\u5177\u63d0\u5347\u8fd0\u8425\u6548\u7387<\/h2>\n
            \n
          1. \u300c\u96f6\u514b\u67e5\u8bcd\u300d<\/strong>\uff1a\u89c4\u907f\u8fdd\u89c4\u8bcd\uff0c\u786e\u4fdd\u7b14\u8bb0\u4e0d\u88ab\u9650\u6d41<\/li>\n
          2. \u300c\u8749\u5988\u5988\u300d<\/strong>\uff1a\u76d1\u63a7\u884c\u4e1a\u7206\u6587\u8d8b\u52bf\u4e0e\u8fbe\u4eba\u5e26\u8d27\u6570\u636e<\/li>\n
          3. \u300c\u77f3\u58a8\u6587\u6863\u300d<\/strong>\uff1a\u591a\u4eba\u534f\u540c\u7f16\u8f91\u5185\u5bb9\u6392\u671f\u8868<\/li>\n
          4. \u300cCanva\u300d<\/strong>\uff1a3\u5206\u949f\u5236\u4f5c\u5c0f\u7ea2\u4e66\u98ce\u683c\u6d77\u62a5<\/li>\n
          5. \u300c\u5fae\u76df\u300d<\/strong>\uff1a\u4e00\u7ad9\u5f0f\u7ba1\u7406\u8ba2\u5355\u3001\u5e93\u5b58\u4e0e\u5ba2\u6237\u670d\u52a1<\/li>\n<\/ol>\n
            \n

            \u4e94\u3001\u98ce\u9669\u7ba1\u63a7\uff1a\u907f\u5f0090%\u65b0\u624b\u4f1a\u8e29\u76843\u4e2a\u5751<\/h2>\n

            1. \u76f2\u76ee\u8ffd\u6c42\u65e5\u66f4\u5bfc\u81f4\u5185\u5bb9\u540c\u8d28\u5316<\/strong>
            \n\u4f18\u8d28\u7b14\u8bb0\u2260\u9ad8\u9891\u53d1\u5e03\u3002\u6d4b\u8bd5\u663e\u793a\uff0c\u6bcf\u5468\u53d1\u5e033-4\u7bc7\u6df1\u5ea6\u5e72\u8d27\u5185\u5bb9<\/em>\uff0c\u6bd4\u6bcf\u65e5\u53d11\u7bc7\u6d41\u6c34\u8d26\u7684\u4e92\u52a8\u91cf\u9ad82.7\u500d\u3002<\/p>\n

            2. \u8fc7\u5ea6\u4f9d\u8d56\u8fbe\u4eba\u63a8\u5e7f<\/strong>
            \n\u5934\u90e8KOL\u5e26\u8d27\u6210\u672c\u7ea6\u5360\u9500\u552e\u989d\u768420%-30%\uff0c\u5efa\u8bae\u91c7\u7528\u300c\u91d1\u5b57\u5854\u578b\u300d\u8fbe\u4eba\u77e9\u9635<\/em>\uff1a70%\u7d20\u4eba\u94fa\u91cf+20%\u8170\u90e8\u8fbe\u4eba\u79cd\u8349+10%\u5934\u90e8\u5f15\u7206\u3002<\/p>\n

            3. \u5ffd\u89c6\u5e73\u53f0\u89c4\u5219\u52a8\u6001<\/strong>
            \n2023\u5e74\u5c0f\u7ea2\u4e66\u4e25\u6253\u865a\u5047\u5ba3\u4f20<\/em>\uff0c\u7981\u7528\u201c\u7b2c\u4e00\u201d\u201c\u6700\u201d\u7b49\u7edd\u5bf9\u5316\u7528\u8bed\u3002\u5b9a\u671f\u53c2\u52a0*\u300c\u85af\u7ba1\u5bb6\u300d*\u89c4\u5219\u76f4\u64ad\uff0c\u907f\u514d\u88ab\u5c01\u53f7\u98ce\u9669\u3002<\/p>\n

            \n

            \u516d\u3001\u79c1\u57df\u6c89\u6dc0\uff1a\u4ece\u6d41\u91cf\u5230\u7559\u91cf\u7684\u7ec8\u6781\u6cd5\u5219<\/h2>\n
              \n
            1. \u5728\u5305\u88f9\u4e2d\u653e\u7f6e\u300c\u5c0f\u7ea2\u4e66\u4e13\u5c5e\u798f\u5229\u5361\u300d<\/em>\uff0c\u5f15\u5bfc\u6dfb\u52a0\u5fae\u4fe1<\/li>\n
            2. \u521b\u5efa\u300c\u7c89\u4e1d\u798f\u5229\u7fa4\u300d<\/em>\uff0c\u6bcf\u5468\u53d1\u5e03\u9650\u65f6\u79d2\u6740\u6d3b\u52a8<\/li>\n
            3. \u5f00\u53d1\u5c0f\u7a0b\u5e8f\u5546\u57ce<\/em>\uff0c\u5b9e\u73b0\u201c\u5185\u5bb9\u79cd\u8349-\u5373\u65f6\u8d2d\u4e70-\u552e\u540e\u670d\u52a1\u201d\u95ed\u73af
              \n\u67d0\u7f8e\u5986\u54c1\u724c\u901a\u8fc7\u79c1\u57df\u8fd0\u8425\uff0c\u4f7f\u5ba2\u6237LTV\uff08\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u63d0\u5347\u81f3\u516c\u57df\u76844.2\u500d\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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