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\n

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\u4f20\u7edf\u7535\u5546\u4e0e\u8de8\u5883\u7535\u5546\u7684\u672c\u8d28\u5dee\u5f02\uff0c\u5728\u4e8e\u201c\u8de8\u5883\u201d\u4e8c\u5b57\u5e26\u6765\u7684\u590d\u6742\u53d8\u91cf<\/strong>\u3002\u4f8b\u5982\uff0c\u4e9a\u9a6c\u900a\u6b27\u6d32\u7ad9\u5356\u5bb6\u9700\u540c\u65f6\u5e94\u5bf9\u82f1\u3001\u6cd5\u3001\u5fb7\u7b49\u56fd\u7684VAT\u7a0e\u52a1\u653f\u7b56\uff0c\u800c\u4e1c\u5357\u4e9a\u5e02\u573a\u6d88\u8d39\u8005\u66f4\u4f9d\u8d56\u8d27\u5230\u4ed8\u6b3e\uff08COD\uff09\u6a21\u5f0f\u3002\u672a\u7ecf\u7cfb\u7edf\u57f9\u8bad\u7684\u5356\u5bb6\uff0c\u5f80\u5f80\u56e0\u5ffd\u89c6\u8fd9\u4e9b\u7ec6\u8282\u5bfc\u81f4\u5229\u6da6\u7f29\u6c34\u751a\u81f3\u8d26\u53f7\u5c01\u7981<\/em>\u3002<\/p>\n

\u4e13\u4e1a\u57f9\u8bad\u8bfe\u7a0b\u7684\u4e09\u5927\u6838\u5fc3\u4ef7\u503c<\/strong>\uff1a<\/p>\n

    \n
  1. \u89c4\u907f\u5408\u89c4\u98ce\u9669<\/strong>\uff1a\u7cfb\u7edf\u5b66\u4e60\u5e73\u53f0\u89c4\u5219\u3001\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u53ca\u7a0e\u52a1\u7533\u62a5\u6d41\u7a0b\uff1b<\/li>\n
  2. \u63d0\u5347\u8fd0\u8425\u6548\u7387<\/strong>\uff1a\u638c\u63e1\u591a\u8bed\u8a00\u5ba2\u670d\u5de5\u5177\u3001ERP\u7cfb\u7edf\u53ca\u5e7f\u544a\u6295\u653e\u6280\u5de7\uff1b<\/li>\n
  3. \u4f18\u5316\u6210\u672c\u7ed3\u6784<\/strong>\uff1a\u901a\u8fc7\u6570\u636e\u5206\u6790\u964d\u4f4e\u7269\u6d41\u8d39\u7528\u7387\uff0c\u7cbe\u51c6\u5b9a\u4f4d\u9ad8\u5229\u6da6\u54c1\u7c7b\u3002<\/li>\n<\/ol>\n
    \n

    \u4e8c\u3001\u4f18\u8d28\u57f9\u8bad\u8bfe\u7a0b\u7684\u4e94\u5927\u6838\u5fc3\u6a21\u5757<\/h2>\n

    1. \u5e02\u573a\u5206\u6790\u4e0e\u9009\u54c1\u7b56\u7565<\/strong><\/h3>\n

    \u201c\u4e03\u5206\u9760\u9009\u54c1\uff0c\u4e09\u5206\u9760\u8fd0\u8425\u201d\u662f\u8de8\u5883\u7535\u5546\u7684\u94c1\u5f8b\u3002\u8bfe\u7a0b\u9700\u6559\u6388\u5982\u4f55\u5229\u7528Jungle Scout<\/strong>\u3001Helium 10<\/strong>\u7b49\u5de5\u5177\u5206\u6790\u54c1\u7c7b\u7ade\u4e89\u5ea6\uff0c\u7ed3\u5408Google Trends\u6d1e\u5bdf\u533a\u57df\u6d88\u8d39\u8d8b\u52bf\u3002\u4f8b\u5982\uff0c\u4e2d\u4e1c\u658b\u6708\u671f\u95f4\u7684\u667a\u80fd\u5bb6\u5c45\u793c\u54c1\u9700\u6c42\u6fc0\u589e\uff0c\u800c\u5317\u6b27\u7528\u6237\u66f4\u613f\u4e3a\u73af\u4fdd\u6750\u8d28\u652f\u4ed8\u6ea2\u4ef7\u3002<\/p>\n

    2. \u5e73\u53f0\u8fd0\u8425\u4e0e\u6d41\u91cf\u83b7\u53d6<\/strong><\/h3>\n

    \u4ece\u4e9a\u9a6c\u900aA9\u7b97\u6cd5\u5230\u72ec\u7acb\u7ad9SEO\u4f18\u5316\uff0c\u57f9\u8bad\u9700\u8986\u76d6\u4e3b\u6d41\u5e73\u53f0\uff08Amazon\u3001Shopee\u3001Etsy\uff09\u53ca\u65b0\u5174\u6e20\u9053\uff08TikTok Shop\u3001Temu\uff09\u7684\u8fd0\u8425\u903b\u8f91\u3002\u91cd\u70b9\u5f3a\u5316\u201c\u5173\u952e\u8bcd\u77e9\u9635\u5e03\u5c40\u201d\u4e0e\u201c\u5e7f\u544aROI\u63d0\u5347\u201d<\/em>\uff0c\u4f8b\u5982\u901a\u8fc7\u957f\u5c3e\u8bcd\u964d\u4f4eCPC\u6210\u672c\uff0c\u5229\u7528\u518d\u8425\u9500\u5e7f\u544a\u63d0\u9ad8\u590d\u8d2d\u7387\u3002<\/p>\n

    <\/p>\n

    3. \u8de8\u5883\u7269\u6d41\u4e0e\u4f9b\u5e94\u94fe\u7ba1\u7406<\/strong><\/h3>\n

    \u6d77\u5916\u4ed3\u5e03\u5c40\u3001FBA\u5e93\u5b58\u5468\u8f6c\u7387\u3001\u6e05\u5173\u6d41\u7a0b\u4f18\u5316\u662f\u964d\u672c\u5173\u952e\u3002\u4ee5\u67d0\u670d\u88c5\u5356\u5bb6\u4e3a\u4f8b\uff0c\u901a\u8fc7\u57f9\u8bad\u5c06\u7f8e\u56fd\u5e02\u573a\u7684\u7269\u6d41\u65f6\u6548\u4ece15\u5929\u538b\u7f29\u81f33\u5929\uff0c\u9000\u8d27\u7387\u4e0b\u964d40%\uff0c\u540c\u65f6\u5229\u7528\u201c\u6d77\u8fd0+\u6d77\u5916\u4ed3\u201d\u6a21\u5f0f\u964d\u4f4e\u5355\u4ef6\u8fd0\u8d39\u6210\u672c67%\u3002<\/p>\n

    4. \u8de8\u6587\u5316\u8425\u9500\u4e0e\u5ba2\u6237\u670d\u52a1<\/strong><\/h3>\n

    \u6b27\u7f8e\u6d88\u8d39\u8005\u91cd\u89c6\u4ea7\u54c1\u8be6\u60c5\u9875\u7684\u5408\u89c4\u58f0\u660e\uff0c\u800c\u4e1c\u5357\u4e9a\u7528\u6237\u66f4\u6613\u88ab\u793e\u4ea4\u5a92\u4f53KOL\u79cd\u8349\u3002\u8bfe\u7a0b\u9700\u57f9\u517b\u5b66\u5458\u7684\u672c\u5730\u5316\u601d\u7ef4\uff0c\u4f8b\u5982\u5728\u65e5\u672c\u5e02\u573a\u5f3a\u8c03\u201c\u5305\u88c5\u4eea\u5f0f\u611f\u201d\uff0c\u5728\u5fb7\u56fd\u7a81\u51fa\u201c\u6280\u672f\u53c2\u6570\u4e25\u8c28\u6027\u201d\u3002<\/p>\n

    5. \u6570\u636e\u5206\u6790\u4e0e\u76c8\u5229\u6a21\u578b<\/strong><\/h3>\n

    \u901a\u8fc7Google Analytics\u3001Tableau\u7b49\u5de5\u5177\u89e3\u8bfb\u7528\u6237\u884c\u4e3a\u6570\u636e\uff0c\u5efa\u7acb\u52a8\u6001\u5b9a\u4ef7\u6a21\u578b\u3002\u4f8b\u5982\uff0c\u67d0\u7535\u5b50\u914d\u4ef6\u5356\u5bb6\u901a\u8fc7\u76d1\u6d4b\u7ade\u54c1\u4ef7\u683c\u6ce2\u52a8\uff0c\u5728Prime Day\u524d72\u5c0f\u65f6\u8c03\u6574\u4fc3\u9500\u7b56\u7565\uff0c\u5355\u65e5\u9500\u552e\u989d\u589e\u957f230%\u3002<\/p>\n

    \n

    \u4e09\u3001\u9009\u62e9\u57f9\u8bad\u8bfe\u7a0b\u7684\u4e09\u5927\u9ec4\u91d1\u6807\u51c6<\/h2>\n

    \u6807\u51c61\uff1a\u5b9e\u6218\u5bfc\u5e08\u56e2\u961f<\/strong><\/h3>\n

    \u4f18\u5148\u9009\u62e9\u7531\u5e74\u9500\u5343\u4e07\u7ea7\u5356\u5bb6<\/strong>\u6216\u5e73\u53f0\u5b98\u65b9\u8ba4\u8bc1\u8bb2\u5e08\u4e3b\u5bfc\u7684\u8bfe\u7a0b\u3002\u4f8b\u5982\uff0c\u4e9a\u9a6c\u900a\u524d\u62db\u5546\u7ecf\u7406\u53ef\u6df1\u5ea6\u89e3\u6790\u201cBuy Box\u83b7\u53d6\u6280\u5de7\u201d\uff0c\u800c\u72ec\u7acb\u7ad9\u8fd0\u8425\u4e13\u5bb6\u80fd\u5206\u4eab\u201c\u4ece0\u52301\u642d\u5efaShopify\u7206\u6b3e\u7ad9\u201d\u7684\u5b8c\u6574\u8def\u5f84\u3002<\/p>\n

    \u6807\u51c62\uff1a\u771f\u5b9e\u9879\u76ee\u5b9e\u64cd<\/strong><\/h3>\n

    \u201c\u6a21\u62df\u5e97\u94fa\u8fd0\u8425+1\u5bf91\u8bca\u65ad\u201d\u6a21\u5f0f\u4f18\u4e8e\u7eaf\u7406\u8bba\u6559\u5b66\u3002\u4f18\u79c0\u8bfe\u7a0b\u4f1a\u63d0\u4f9b\u771f\u5b9e\u8d26\u53f7\u6848\u4f8b\uff0c\u4f8b\u5982\u6307\u5bfc\u5b66\u5458\u4f18\u5316Listing\u540e\uff0c\u4f7f\u4ea7\u54c1\u641c\u7d22\u6392\u540d\u4ece\u7b2c5\u9875\u63d0\u5347\u81f3\u9996\u9875\uff0c\u8f6c\u5316\u7387\u63d0\u9ad83\u500d\u3002<\/p>\n

    \u6807\u51c63\uff1a\u6301\u7eed\u8d44\u6e90\u652f\u6301<\/strong><\/h3>\n

    \u5934\u90e8\u673a\u6784\u901a\u5e38\u914d\u5957\u4f9b\u5e94\u94fe\u6570\u636e\u5e93<\/strong>\u3001\u7269\u6d41\u670d\u52a1\u5546\u6298\u6263<\/strong>\u3001\u7248\u6743\u7d20\u6750\u5e93<\/strong>\u7b49\u8d44\u6e90\u3002\u67d0\u5b66\u5458\u53cd\u9988\uff0c\u901a\u8fc7\u8bfe\u7a0b\u63a8\u8350\u7684\u6b27\u6d32\u5408\u89c4\u670d\u52a1\u5546\uff0cVAT\u7533\u62a5\u6210\u672c\u964d\u4f4e60%\uff0c\u4e14\u89c4\u907f\u4e86\u7a0e\u52a1\u7a3d\u67e5\u98ce\u9669\u3002<\/p>\n

    \n

    \u56db\u3001\u8de8\u5883\u7535\u5546\u8fd0\u8425\u8005\u7684\u80fd\u529b\u8dc3\u8fc1\u8def\u5f84<\/h2>\n
      \n
    1. \u65b0\u624b\u9636\u6bb5\uff080-3\u4e2a\u6708\uff09<\/strong>\uff1a\u638c\u63e1\u5e73\u53f0\u57fa\u7840\u64cd\u4f5c\uff0c\u5b8c\u6210\u9996\u5355\u51fa\u6d77\uff1b<\/li>\n
    2. \u8fdb\u9636\u9636\u6bb5\uff083-6\u4e2a\u6708\uff09<\/strong>\uff1a\u4f18\u5316\u5e7f\u544aACoS\uff08\u5e7f\u544a\u6210\u672c\u9500\u552e\u6bd4\uff09\uff0c\u642d\u5efa\u81ea\u52a8\u5316\u8fd0\u8425\u6d41\u7a0b\uff1b<\/li>\n
    3. \u4e13\u5bb6\u9636\u6bb5\uff086\u4e2a\u6708+\uff09<\/strong>\uff1a\u5e03\u5c40\u591a\u5e73\u53f0\u77e9\u9635\uff0c\u5efa\u7acb\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u5b9e\u73b0\u54c1\u724c\u6ea2\u4ef7\u3002<\/li>\n<\/ol>\n

      \u4ee5\u6df1\u5733\u67d03C\u5356\u5bb6\u4e3a\u4f8b\uff0c\u7ecf\u8fc76\u4e2a\u6708\u7cfb\u7edf\u5b66\u4e60\uff0c\u5176\u4e9a\u9a6c\u900a\u5317\u7f8e\u7ad9\u6708\u5747\u9500\u552e\u989d\u4ece\\(2\u4e07\u589e\u957f\u81f3\\)<\/span>15\u4e07\uff0c\u5e7f\u544a\u82b1\u8d39\u5360\u6bd4\u4ece25%\u964d\u81f312%\uff0c\u5e76\u6210\u529f\u5b75\u5316\u81ea\u4e3b\u54c1\u724c\uff0c\u5229\u6da6\u7387\u63d0\u5347\u81f338%\u3002<\/p>\n

      \n

      \u4e94\u3001\u672a\u6765\u8d8b\u52bf\uff1aAI\u6280\u672f\u5982\u4f55\u91cd\u5851\u8de8\u5883\u7535\u5546<\/h2>\n

      2024\u5e74\uff0cAI\u5de5\u5177\u5df2\u6df1\u5ea6\u6e17\u900f\u884c\u4e1a\u5168\u94fe\u8def<\/em>\uff1a<\/p>\n

        \n
      • \u667a\u80fd\u9009\u54c1<\/strong>\uff1a\u5229\u7528ChatGPT\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u70ed\u8bcd\uff0c\u9884\u6d4b\u7206\u6b3e\u8d8b\u52bf\uff1b<\/li>\n
      • \u81ea\u52a8\u5316\u5ba2\u670d<\/strong>\uff1a\u90e8\u7f72\u591a\u8bed\u8a00\u804a\u5929\u673a\u5668\u4eba\uff0c\u54cd\u5e94\u6548\u7387\u63d0\u534770%\uff1b<\/li>\n
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